A take on classic cheesy valentines adapted for Shake Shack’s brand.
This project started as a social post and grew into an email, digital, and IRL experience. The images with overlaid copy were shared with our digital community via email and web, and the illustrations were shared on social.
To bring this to life, we printed perforated versions of the illustrations (inspired by drug-store valentine’s) and added them to orders as a surprise and delight moment for guests. Illustrated postcards and custom envelopes were mailed to key influencers and partners.
Role: Campaign lead, Creative Direction, Styling, Copy, Social Media
Illustrations: Kearney Sneath