Shake Shack Brand Creative
A behind the scenes look at brand creative for Shake Shack.
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Shake Shack creative
Concepting →
Role: Creative direction, Concepting, Mockups, Prop coordination
Concepting →
Role: Creative direction, Concepting, Mockups, Prop coordination
Concepting →
Role: Creative direction, Concepting, Sourcing reference photos, Prop coordination
Concepting →
Role: Creative direction, concepting, mockups, prop coordination
Pre-Production →
Role: Prop selection + coordination [Concept: Amanda DiAntonio]
Concepting →
Role: Creative direction, Concepting, Sourcing reference photos, Prop coordination
On Set →
Role: Art direction + production coordination [Food Stylist: Drew Aichele; Photographer: Emily Hawkes]
On Set →
Role: Art direction, food styling + production coordination [Designer: Kearney Sneath | Photographer: Biz Jones]
On Set →
Role: Art direction + production coordination [Food Stylist: Drew Aichele | Photographer: Emily Hawkes]
On Set →
Role: Art direction, food styling + production coordination [Designer: Kearney Sneath | Photographer: Biz Jones]
On Set →
Role: Art direction + production coordination [Stylist: Mira Evnine | Photographer: Evi Abeler]
On Set →
Role: Art direction, food/prop styling, + production coordination [Food stylist: Drew Aichele | Photographer: Emily Hawkes]
✨ Final Asset ✨
Shake Shack’s OREO Funnel Cake Shake Launch → Role: Social Media campaign strategy, copy, + execution
✨ Final Asset ✨
Shake Shack’s 2021 Summer Menu Teaser → Role: Social Media campaign strategy, copy, + execution
✨ Final Asset ✨
Shake Shack’s Buffalo Chicken Launch → Role: Social Media campaign strategy, copy, + execution
✨ Final Asset ✨
Shake Shack’s Summer 2021 Beverage Launch → Role: Social Media campaign strategy, copy, + execution
✨ Final Asset ✨
Shake Shack x Apotheke Limited Edition Candle Collab → Role: Social Media execution
✨ Final Asset ✨
Shake Shack’s Black Truffle Menu Launch → Role: Social Media campaign strategy, copy, + execution
Concept →
Role: Creative direction, concepting, mockups, prop selection + coordination
Concept →
Role: Creative direction, concepting, prop selection, art direction on set, food/prop styling, + production coordination
Concept →
Role: Creative direction, concepting, mockups, prop selection
Concept →
Role: Creative direction, concepting, prop selection, art direction on set, food/prop styling, + production coordination
Concept →
Role: Creative direction, concepting, prop selection, art direction on set, + production coordination
✨ Final Asset ✨
Shake Shack’s Valentine’s Day 2022 Post → Role: Social Media campaign strategy, copy, + execution [Photographer: Biz Jones]
✨ Final Asset ✨
Deconstructed ‘Shroom Burger → Role: Social Media campaign strategy, copy, + execution [Photographer: Cheyenne Cohen]
✨ Final Asset ✨
Shake Shack’s Valentine’s Day 2022 Post → Role: Social Media campaign strategy, copy, + execution [Photographer: Biz Jones]
✨ Final Asset ✨
Shake Shack’s Valentine’s Day 2021 Post → Role: Social Media campaign strategy, copy, + execution [Photographer: Cheyenne Cohen]
✨ Final Asset ✨
Shake Shack’s Holiday 2021 Shakes → Role: Social Media campaign strategy, copy, + execution [Food Stylist: Mandy Maxwell / Photographer: Cheyenne Cohen]
